Dynamic Managerial Capabilities, Digital Transformation, and Sustainable Performance in 5-Star Hospitality

Aivaras Anužis, Birutė Rakauskienė, Sandra Narmontė,

St. Ignatius Loyola College, Department of Health Sciences and Technologies, Kaunas, Lithuania

Edita Gimžauskienė

Faculty of Economics and Business, Kaunas University of Technology, Lithuania

PUBLISHED IN – 1st International Online Conference on Innovations in Food Science and Technology „INNOFOOD 2025”

Keywords: dynamic managerial capabilities, digital transformation, digital sustainability, competitive performance, 5-star hotel.

Abstract:

The COVID-19 pandemic significantly accelerated the digital transformation in the hospitality sector. This research explores the interplay among dynamic managerial capabilities (DMCs), digital transformation, and digital sustainability approaches to achieve competitive performance in Lithuanian 5-star hotels. Results demonstrate that the cognitive, human, and social capital of the hotel CEOs foster innovation and strategic alignment. By leveraging advanced analytics and CRM systems, hotels achieve measurable improvements in operational efficiency, guest satisfaction, and revenue growth. Practical implications include adopting data-driven decision-making practices and promoting sustainable digital initiatives to secure long-term competitive advantage. These findings provide actionable insights into how digital tools and managerial competencies can enhance performance in the rapidly evolving hospitality sector.

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